Joseph Veazie is a local musician in Dallas, Texas. He decided to take on his own music career after working for a talent agency and leaving his band. In order to capitalize on his name alone, he contacted me wanting a new logo and identity.
Born out of the frustration of organizing a quick lunch with friends, Grababite facilitates inviting, tracking, and messaging those friends to a short-notice meetup. Currently a work in progress.
SpaceChatter is a concept project that combines the live chatter of air traffic controllers with soothing, drifting chillwave music in a simple, single-service website with a minimal interface.
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Got a cool project you wanna collab on? Have a cool idea you wanna discuss? Wanna know where to get the best toasted subs in Dallas? Let me know!
Copyright © 2020 Curtis Thornton. Made with Carrd.
Joseph Veazie is a local musician in Dallas, Texas. He decided to take on his own music career after working for a talent agency and leaving his band The Brofessionals.
In order to capitalize on his name alone, he contacted me wanting a new logo and identity. I made some sketches and put together a few examples of what we could go with. I wanted something that had a high personality, as well as being versatile in it’s style and form.
The Look & Feel
I experimented with different variations of his name and initials. Veazie has a very unique last name, in that it can be pronounced phonetically as a signature itself “VZ”, so it was interesting to play around with.
Once the initial concept was created, I moved onto the fun part: the digital work. Here are some examples of rejected logo designs that I created.
These logos were ultimately rejected because we were looking for something with more character to it, so I decided to move onto the signature style that it is now.
I combined over 20 different type styles and narrowed them down to my favorite 9 to present to Veazie. Of the typefaces presented, the one that was chosen was Mount Baker by Canadian designer Greg Nicholls.